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MORE THAN A CLOTHING BRAND
Hi There,
Our names are Jonathan and Jillian Richer. I wanted take an opportunity to post an introduction and share a chance to meet the faces behind Live Richer. We’re just a small family owned business with some big aspirations. Just the two of us, our three kids, a loyal German Shepherd named Reaper, a lot of late nights, and the belief that building something meaningful is worth the risk.
The goal is for Live Richer to be many things but most of all, a legacy. We wanted Live Richer to be a play on words since it is also our last name. We wanted it to mean live like us (the Richer family) but also take on a greater meaning to live Richer in the sense of gratitude for the things around you.
To us, Living Richer means living with the appreciation for things that you can not put a price on- Your Child’s laughter, The Mountains, Nature, God, Your spouse, The New England Vibes and the opportunity to wake up and do it all over again tomorrow. We have suffered a lot of loss throughout our lives both together and alone but we remain so thankful to wake up everyday and get to ride these trails of life together again. To us that is what the point of “Living Richer” is. It is to continue to live for those things around you that have a deeper meaning while remembering to slow down and breathe.
We also wanted to start a brand that wasn’t just about making a profit but also did something positive with our baby dog Reaper in mind as well. We have decided to donate 10% of all profits to German Shepherd Rescues/Organizations. Jillian has loved Shepherds since she was a child, having two family dogs that were both primarily shepherd mixes from the time she can remember until she was around 17 years old and they unfortunately had to cross the rainbow bridge. Although we have a love for the breed, we are not naive to the struggles and stigma that a lot of German Shepherd Dogs do face which is why we have decided to do what we can in attempts to protect the breed.
Lastly, we want you to know that every order supports a real family chasing a dream, and we truly can’t thank you enough for being here from the beginning.
Welcome to the Live Richer family. 🖤
10% OF PROFITS SUPPORT GERMAN SHEPHERDS
Every purchase helps us give back to the breed that has given us so much already. We donate 10% of our profits to German Shepherd rescues and organizations working to protect, support and advocate for the breed that we believe we couldn't live without!